Open Medical Consulting In-depth interviews are a useful qualitative data collection technique that can be used for a variety of purposes, including needs assessment, program refinement, issue identification, and strategic planning. In-depth interviews are most appropriate for situations in which you want to ask open-ended questions that elicit depth of information in a one-on-one setting.
Accessing Evaluation and Clarification
Sometimes you need a specific perspective–that expert or key decision maker that can validate your approach. Our online in-depth interviews platform can bridge time and geography to get you in front of the right people, fast.
From the Comfort of Your Own Chair
Honest attitudes are more easily revealed by people who are comfortable in their own personal space and intimate environment, free from the hindrance of group and peer pressures. Online in-depth interviews create that intimate space as respondents engage with the platform from their home or office, ensuring responses with more personal insight from respondents.
It's a Touchy Subject
Online may be the most appropriate venue if your study topic is controversial, sensitive or tabooed. One of the advantages of online in-depth interviews is that there is time for the respondent, in peace and in personal space, to further develop and give reasons for his or her individual points of view.